Disney unveils KeyChest technology

LOS ANGELES – The Walt Disney Co on Tuesday apparent a technology alleged KeyChest to accredit consumers to buy films or television shows from assorted distributors, abundance them on alien servers, and comedy them on assorted platforms alignment from TVs to computers and phones.

Disney said it affairs to roll-out KeyChest for both the U.S. and the all-embracing market, and that it will anon advertise ally who will participate in the program.

"Discussions are activity to footfall up badly at the Customer Electronics Show," said a Disney spokesman, apropos to the accessible technology appointment in Las Vegas.

Disney said negotiations with agreeable distributors, cable companies and telecommunications casework accept been advancing for several months.

Disney hopes the technology will be deployed afore the end of 2010.

The aggregation additionally said a third-party aggregation will accomplish KeyChest, and that it expects added studios to accomplish their agreeable accessible through the acceptance technology Disney has developed.

Company admiral said the ambition of KeyChest is to accomplish it accessible for admirers to see a cine accessed from assorted outlets and to abode the affair of affinity in action agreeable from accessory to accessory as able-bodied as bound accumulator amplitude on consumers' adamantine drives.

She additionally said this was not advised as a Disney alone venture.

"The abstraction is to accept all the movies consumers appetite to buy accessible in this way," said Kelly Summers, carnality admiral of agenda administration at Disney, on Tuesday in a conference about KeyChest. "If it's Disney only, there absolutely isn't abundant amount here," she said.

Disney admiral said they achievement to use KeyChest to body drive for the long-stalled agenda administration of films.

It comes at a analytical choice for the industry which saw the auction of films on DVDs and Blu-rays bead by an estimated 13 percent in 2009. Online sales of movies, the -to-be ablaze atom for the industry, grew from $150 actor to $250 actor in 2009, but not an abundant to annual the abatement in concrete sales.

With KeyChest, a customer can buy a cine from a accommodating store. That customer's annual with added accommodating services, such as telecom casework or cable companies, would be adapted to appearance the blur is accessible for viewing.

Summers fatigued that KeyChest will not be a account that consumers admission directly.

Rather, Disney envisions KeyChest as a affairs that retailers can tap into to verify that consumers accept already purchased the appropriate to admission a movie, and again accomplish that cine accessible to the customer beyond altered devices.

(Editing by Carol Bishopric)