LOS ANGELES – NBC saw its advertisement of the Golden Globe Awards draw about 17 actor admirers on Sunday, a 14 percent jump from 2009 and a achievement for the afflicted network, admitting a ailing advised achievement by host Ricky Gervais.
The three-hour blur and television awards appearance was No. 1 during its 8 p.m.-11 p.m. Sunday night time aperture for NBC, which is in aftermost abode in ratings amid the four above U.S. networks.
NBC said on Monday that aboriginal abstracts announce the advertisement drew 16.9 actor U.S. admirers compared to 14.9 actor aftermost year.
The Golden Globes, organized by the Hollywood Foreign Press Association, additionally saw a 10-percent ratings access in the 18- to 49-year-old age group, which is coveted by advertisers because of its spending power.
Gervais, an anxious British actor best accepted as co-creator of television's "The Office," generated action back he was called host of the Golden Globes in October. His off-the-cuff amusement was apparent as a acceptable fit for the Golden Globes audience.
But he accustomed alloyed reviews, with some critics adage his base jokes were awkward in the after-effects of aftermost week's adverse convulsion in Haiti.
At one point, Gervais joked that citizenry of the "Third World" feel bigger back they glimpse a Hollywood star, and that a poor Asian adolescent is decumbent to anticipate "Mummy!" afterwards seeing a account of extra Angelina Jolie, who has adopted accouchement from Cambodia, Ethiopia and Vietnam.
In response, the Chicago Sun-Times wrote, "Given the tragedy that befell Haiti this accomplished week, Gervais' antic about Angelina Jolie and Third World accouchement was (a) bad stumble."
The Los Angeles Times additionally said some of Gervais' zingers fell flat, but acclaimed that winners apprenticed admirers to accord to Haiti convulse victims, and that the appearance was a success overall.
With "regular but chaste reminders of how important it is to aid and abutment the bodies of Haiti, this year's Golden Globes absolutely didn't charge Gervais to accomplish it a acceptable show," the Times wrote.
The appearance was NBC's top-rated prime-time ball advertisement in the 18-49 age accumulation back its April 2009 advertisement of the afterpiece of hospital ball "ER."
It was a ablaze atom for a arrangement that has this ages fought a damaging action over the fate of its "The Tonight Show" host Conan O'Brien. He suffered poor ratings afterwards demography over aftermost year and is accepted to anon abalienate his time aperture to Jay Leno, the antecedent host of the show.
(Reporting by Alex Dobuzinskis; Editing by Bob Tourtellotte and Xavier Briand)