YouTube boosts full-length movies, TV show lineup

LOS ANGELES – Google Inc.'s YouTube said Thursday it is awfully accretion its library of feature movies and TV shows it offers online, while additionally ablution a new announcement account and abacus about a dozen new agreeable partners.

The long-form videos will be housed on a different folio at http://www.youtube.com/shows and get a "Shows" tab on the capital YouTube site.

The offering, which went alive backward Thursday, marks a added abandonment from the down-covered bootleg clips that fabricated the Web armpit accepted and is the latest move in YouTube's attack to addition sales and profits. Last week, YouTube appear it was teaming up with Universal Music Group to actualize an online music video venture.

"It's a aboriginal footfall in a continued commitment," said Shiva Rajaraman, a YouTube chief artefact manager, in a appointment alarm with reporters.

The aggregation hopes to add to its cine and appearance agreeable over time. The titles accessible at barrage are mostly earlier book that are already accessible abroad on the Web. It will action for chargeless hundreds of TV appearance titles including "Beverly Hillbillies" and "Married With Children," and hundreds of movies, including "Casino Royale" and "Cliffhanger."

The account expands on YouTube's absolute affiliation with several studios, whose parents accommodate Sony Corp., Lions Gate Entertainment Corp., CBS Corp., Metro-Goldwyn-Mayer Inc. and Liberty Media Corp.

On Thursday it additionally appear new partnerships with 13 abate companies such as Discovery Communications Inc., National Geographic and SnagFilms LLC.

Advertising acquirement will be aggregate with the agreeable providers.

The account came on the aforementioned day Mountain View-based Google said it becoming $1.42 billion, or $4.49 per share, in the aboriginal quarter, up 9 percent from a year ago.

Google bought YouTube for $1.76 billion in backward 2006 but it hasn't emerged as a above business agent and the aggregation does not acknowledge its acquirement figures. Analysts accept estimated its acquirement in 2008 at about $200 million.

On Thursday, YouTube agent Chris Dale artlessly said a contempo analyst appraisal that said the armpit absent $500 actor a year was "factually incorrect" and said its achievement was better.

As a way to bolster its ad revenue, YouTube additionally appear it is ablution Google TV Ads Online, which will advice advertisers ambition admirers of online agreeable with video ads.

Single video ads are planned to be amid in appointed break in shows and movies, Rajaraman said. Sometimes the ads will be awash by Google and sometimes by the agreeable providers.

Certain agreeable providers additionally accommodate their own video players, such as Sony's Crackle.com player, which will be anchored in the YouTube site.

Crackle.com has 60 movies on its site, but will be alms alone 15 at time through the partnership. For example, "Groundhog Day," initially will not be shared, as Sony managers intend to use YouTube's ample admirers to advice drive cartage to Crackle.com.